How This Medical Company Uses AR At Trade Shows

CEREC PRIME SCAN AR EXPERIENCE

Here’s how Gravity Jack helped CEREC Medical dominate trade shows with an unforgettable AR experience that ultimately:

Generated more foot traffic
Increased engagement and quality leads
Eliminated the need to transport heavy equipment
Created a lasting impact

BACKGROUND & PROBLEM

CEREC is a company that designs complex tools that can carry a hefty price tag to assist dentists in gathering precise information about their patients. For example: a tool that scans the inside of your mouth to show every bridge, every crown, and every detail of your mouth to give you the best service possible.

CEREC has complicated products that require a thorough demonstration of use in order to get qualified prospects. They wanted to provide their trade show representatives an easier way to interact with prospects that didn’t require a long introduction, an effortless way to demo their product, a method to draw foot traffic to their booth and leave prospects with an unforgettable experience that educates and leaves them top of mind for future prospects.

CEREC’s key issue is that they could not transport their product to trade shows or events where they could possibly demonstrate and gain quality leads and engagement.

PROBLEMS WE NEEDED TO SOLVE

Help CEREC stand out from the competition for sophisticated products & sophisticated buyers
Draw attention to their booth from anywhere in the trade show.
Demonstrate a device that requires a patient/supplies/cleanup
Being unable to travel with the device and needing a cost-effective solution
Leave a long-lasting impression & educated consumer
Streamline a complicated demo process

THE HIGH-LEVEL SOLUTION

Help CEREC create a transportable experience that draws traffic, educates, nurtures quality leads, and creates more sales at trade shows.

OUR AUGMENTED REALITY SOLUTION: CREATING SOMETHING UNFORGETTABLE

Together, we were able to equip CEREC with an Augmented Reality experience unlike anyone else at the dental trade show.

User Research & Strategy: Understand their customers & how an Augmented Reality solution fits in their sales process
Wireframing: To ensure the design, development, & Cerec were aligned on the goal
UI/UX Design: Creating a branded & easy to use experience is what helps drive sales and keep Cerec top of mind for their customers
Development: This is the nerd stuff we LOVE where our team built out this experience
Quality Assurance: Ensuring that each step of this process made sense to Cerec & adjusted in sections that needed feedback
LAUNCH!: We smoothly handed this off to Cerec for their employees to begin crushing it at their trade shows.

AR EXPERIENCES GRAVITY JACK CREATED

WHAT CEREC GAINED OVER TIME

CEREC gained a memorable trade show experience that increased time spent with their brand, educated and engaged quality leads, and truly left a lasting impact.

In addition to their amazing AR experience, they also gained

An app that captured follow-up information of qualified candidates resulting in more sales
A versatile booth experience that saves money on transportation and can go anywhere in the world
A tool that does not require subject matter experts to be present at all locations

AR IS MORE THAN JUST A TOOL, IT’S ABOUT CREATING RESULTS!

Want to see how Gravity Jack helped a manufacturing company overcome logistical impossibilities and create a selling experience that demonstrates all the nuances of high-ticket products with many complicated mechanisms? Check out the work we did for Sumitomo!

If your business relies on trade shows and struggles with: