WWE®, Gravity Jack Announce ‘SlamCam’ Mobile Augmented Reality Experience for iPhone and iPad

Gravity Jack In the Press

Pilot program for iOS devices tests possibilities of Augmented Reality technology and heightens consumer engagement

 
Gravity Jack, Inc. today announced the iOS release of ‘SlamCam’, an interactive sweepstakes and multimedia-filled mobile application commissioned by WWE for a test program in the Canadian market. Users of The SlamCam app can scan any of WWE’s ‘SlamCam infused’ marketing materials, like billboards, Facebook cover photos, and more, and instantly take part in a virtual scavenger hunt, gain access to exclusive WWE digital content and be entered in the WWE SlamCam sweepstakes. The SlamCam experience makes use of augmented reality technology that has revolutionized the way that both the in and out-of-home marketing and advertising industries approach both consumer engagement and the fan experience, alike.



“Consumers are living in an extremely digital world and are exposed to unprecedented levels of marketing everyday,” says Gravity Jack CEO, Luke Richey. “Augmented Reality breaks the mold and offers brands and consumers, alike, truly interactive, incredibly engaging experiences.”
 
 

“WWE is committed to providing our fans with the richest interactive experience in entertainment,” said Ed Wells, WWE SVP and Managing Director, International. “The SlamCam augmented reality initiative is an exciting evolution in fan engagement, allowing our fans to unlock original content, participate in sweepstakes, and seamlessly continue on to the official WWE app to discover a virtually endless amount of up to the minute information about their favorite Superstars.”
 
 

Augmented reality and visual search are often used hand-in-hand and allow a computer device (like a smartphone, tablet or high-tech glasses) to scan a real-world scene, using the device’s camera. The device analyzes what it is seeing, constantly searching for recognized details, features or objects within the real-world field of view. When the device recognizes something within the scene (a logo, a building, a billboard, etc…), it instantly begins to stream relevant, digital content merged seamlessly into the user’s view. This content can range from streaming video, to 3D models of a product, or even hidden, touch-to-interact content and has resulted in unprecedented levels of engagement and consumer interaction. Gravity Jack, began creating this technology in 2009, with the mission of bringing this technology to the masses, while providing real ROI for brands and marketers.
 
 

“We don’t believe that brands who have worked for years to establish an identity should need to compromise that by using someone else’s platform or app,” says Ryan Darbonne, the company’s Director of Marketing. “We created an engaging technology, but then backed it with extensive analytics and ROI for brands like the WWE. Then, we packaged it up, so it can be added to any app, whether we created it or not. It’s an amazingly fun experience for the consumer, which translates to a massive increase in engagement and return for the brands. That is where the value is.”
 
 

ABOUT GRAVITY JACK:
 
 

Gravity Jack is an American custom software development company, founded in Liberty Lake, WA in 2009. Specializing in mobile apps, augmented reality and visual search, Gravity Jack creates custom software solutions for some of the world’s biggest brands, including Coca-Cola, TaylorMade Golf and WWE. Through the creation of the ‘browsAR Inside’ platform, Gravity Jack allows brands to merge the physical world and the virtual world through 3D virtual product displays, e-commerce, polling, gaming, analytics and more. Learn more at www.gravityjack.com
 
 

ABOUT WWE:
 
 

WWE (NYSE: WWE) is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford, Conn., with offices around the world.
 
 

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.
 

Have connections who’d like this? Spread the news!

RELATED ARTICLES

  • The Future of Fashionable AR Glasses Starts with The Apple Vision Pro

    Apple Vision Pro: A Milestone in Fashion-Forward AR Wearables

    Discover the Apple Vision Pro – a game-changer propelling AR glasses towards sleeker horizons with style and innovation as core attributes. In our latest blog, we unravel how Apple’s foray into chic, wearable tech is setting unprecedented standards.

    • Delicate yet Durable Design: Apple’s lightweight frames mingle with minimalist aesthetics, aligning with modern style sensibilities.
    • Potent Technology Constrained: Smaller, more efficient batteries coupled with mighty computing power ensure seamless AR integration in a compact form.

    As industry frontrunners like Google and Meta race to rival the high bar set by Apple, Gravity Jack stands prepared to craft AR solutions that resonate with elegance and efficacy.

    Immerse yourself in our exploration of how the Apple Vision Pro is not just redefining the wearable tech landscape – it’s actively close-knitting technology with personal flair. Read on for insights into how your business’s future can align with this stylish and smart AR evolution.

    Learn more about integrating AR into your strategy with Gravity Jack.

  • The Revolutionary Impact of Virtual Reality in Tourism

    Step Beyond Boundaries: VR’s New Travel Dimension


    Embark on an exploration of how Virtual Reality (VR) is innovatively charting the course of the tourism industry. The VR landscape is bustling, poised to reach a staggering $62.1 billion market value by 2027, with travel experiences contributing a substantial slice to this tech pie. Pioneers like Google Earth VR, Ascape VR, and The Wild Within offer sweeping vistas and interactive treks, inviting users to tour globally from comfort zones.

    • Revolutionizing Exploration: VR transcends geographic limits, enabling virtual visits to the world’s marvels.
    • Tourism Titans: Leaders in tech exemplify VR’s vast potential to reshape how we uncover global wonders.
    • Gravity Jack: As adept navigators in VR and AR realms, we craft immersive voyages that enchant and inform.

    We stand at the cusp of a grand revolution, where virtual journeys ignite the spirit of travel. For an in-depth survey of VR’s trailblazing trajectory, dive into our full discourse on tech-fueled tourism!

  • Crafting Personalized Retail Expereinces With Augmented Reality

    Augmented Reality: Revolutionizing Retail Customization

    In the bustling realm of retail, Augmented Reality (AR) is ushering in an era where shopping becomes a personalized showcase. Imagine trying on clothes without stepping into a dressing room, or placing furniture in your living room with just a tap on your screen. With an anticipated market growth to USD 795.3 billion by 2025, it’s clear that consumers crave these cutting-edge experiences.

    • AR empowers consumers to customize products in real-time.
    • Big names like IKEA, Sephora, and Nike are pioneering this space.
    • Insightful data gleaned from AR interactions are redefining marketing strategies.

    At Gravity Jack, we’re not just observers but active innovators in AR development. We provide immersive solutions that resonate with consumers, paving the way for businesses to weave their narratives into the customer’s world. Dive into our blog to see how the tactile future of digital shopping is already at our fingertips.