Thanks to Augmented Reality, Nokia’s “In A Relationship.”

Gravity Jack In the Press

 

Score another clutch move for the augmented reality world. Friday morning, Nokia went to, “In A Relationship.” (No need to go run and check Facebook. That was a metaphor. Gravity Jack: 1, You: Nerd.)
The better half in this relationship? Vuzix, a leader in personal video-eyewear. The reason? A project that could help bring augmented reality technology further to the forefront.
Only a licensing agreement between the two companies has been met, but it could soon allow mobile interfaces to be displayed, via Vuzix’s eyewear– providing the public with one more convenient interface for augmented reality. Imagine seeing all your mobile content floating above the ground in front of you, or playing table tennis on a virtual table in your living room. Come to think of it, it sounds like our office now…
Either way, technology hardware companies (realizing it’s about time to hop on this thing) are a serious step in getting the non-augmented realists, or “ignorants” for short, to think in terms of AR.
Here’s the concept video that’s been floating around, from Nokia:
http://www.youtube.com/watch?v=CGwvZWyLiBU
So, who’s to say when we’ll see any offspring from this “No-zix” relationship? Not us…but for now, we’re lining up the Lakka and toasting to Nokia for pushing forward. Cheers!
– Jack

RELATED ARTICLES

  • Snapchat Lens Provides New AR Advertising Opportunities
    Snapchat recently made a significant announcement that is set to shake up the world of digital advertising. The popular social media platform is now offering augmented reality (AR) advertising opportunities...
  • HOW TO USE AUGMENTED REALITY IN MARKETING
    We will be the first to admit it. Augmented reality (AR) was a novelty –WAS being the imperative word here. The year was 2009, Gravity Jack was founded, words like...
  • Why WebAR Is Better For Your Business
    Augmented reality may be a powerful tool to engage customers, enhance marketing efforts, and drive sales, but many businesses can’t afford to front the cost of a custom AR application....