Gravity Jack was recently featured in the Northwest’s own INLANDER, in an article titled, “Calculating the Future” — You can find a portion of the excerpt on Gravity Jack below, but please be sure to visit the full publication online right here! A huge thanks to The Inlander’s Daniel Walters for the hard work on this great article!
CALCULATING THE FUTURE: THE BIG HIT
Innovation hasn’t always thrived in the Inland Northwest. That may be beginning to change.
Daniel Walters | Tuesday, November 27, 2012
…Gravity Jack CEO Luke Richey, with a blond goatee and blue jeans held up with a Star Wars belt, scrawls his vision for the future on the conference room whiteboard. “That will be 2014 — you’ll see medical applications for augmented reality,” Richey says. “[In] 2016, there will be a trend of putting on goggles and interacting with computers without ever having a screen. That’s my belief.”
Granted, he admits his optimism occasionally outpaces reality. But even now, in 2012, Gravity Jack’s written a software engine that can not only search the real world — recognizing real-life objects with a smartphone — it can lay a three-dimensional image or video on top of it.
They can embed almost any visual sight with information: A movie poster turns into a movie trailer; a magazine photo transforms to a behind-the-scenes video; a Coca-Cola can becomes a Coke commercial.
“I’ve got a group of scientists back here, not just software developers,” Richey says. “These guys literally dream in math.”
