GM does augmented reality

Gravity Jack In the Press

This is just the tip of the heads up display iceberg – but I am glad to see real work and real product being done in the augmented reality space.You WILL be seeing around corners, you WILL be able to “fast forward” to what cars in front of you are seeing via shared feeds and much much more.
We already adore GM’s head-up display in the Corvette, Cadillac STS, Buick Lacrosse and GMC Acadia, but that system is primitive compared to the magic GM has up its sleeve. This next-generation head-up display is smart. Using a compact laser reflecting off transparent phosphors embedded in the windshield, it superimposes messages and graphics that could save your life.
Think of how useful a night-vision view projected onto your windshield could be. It can indicate children running toward the car, or point out approaching vehicles that are out of your field of vision. But the system’s overly helpful routine of graphically encircling speed limit signs might be overkill.
Don’t hold your breath, though. A GM R&D expert told DVICE, “If all worked well and field testing went as planned, we could possibly see this technology in a vehicle in 2017.”


  • Snapchat Lens Provides New AR Advertising Opportunities
    Snapchat recently made a significant announcement that is set to shake up the world of digital advertising. The popular social media platform is now offering augmented reality (AR) advertising opportunities...
    We will be the first to admit it. Augmented reality (AR) was a novelty –WAS being the imperative word here. The year was 2009, Gravity Jack was founded, words like...
  • Why WebAR Is Better For Your Business
    Augmented reality may be a powerful tool to engage customers, enhance marketing efforts, and drive sales, but many businesses can’t afford to front the cost of a custom AR application....