The Greatest Generation Foundation Brings WWII To Life In Experiential D-Day Mobile Augmented Reality Anniversary App

Gravity Jack In the Press

The Denver-based non-profit, dedicated to honoring veterans, has partnered with Gravity Jack software development firm, to release an all-new augmented reality app that brings D-Day to life for its 70 year anniversary.

The Greatest Generation Foundation ( has released a free mobile app for iOS devices, developed by Washington-based firm Gravity Jack (, commemorating WWII’s famous ‘D-Day’ and the battles, stories and history that followed.

TGGF, a Denver-based organization, is rooted in the goal of breathing new life into the stories of valor, duty, honor and sacrifice for generations to come, through youth educational programs and corporate leadership initiatives.

The “D-Day: June 6, 1944” mobile application (available for free download on iPhone, via Apple’s App Store) was developed by American leader in custom software, Gravity Jack, and features a stunning new immersive technology called augmented reality. It is being released in commemoration of the 70 year anniversary of D-Day — the 1944 invasion of Allied troops against Nazi Germany, on the beaches of Normandy, France.

Augmented reality (or simply “AR”) technology allows for digital information — like war stories, videos, interviews (and even 3D models of planes, explosions and attacks) to be merged seamlessly within the real world around us. Users simply scan a real world object with a smartphone or tablet, and it acts as a trigger, unlocking rich media (and the immersive emotion it brings) instantly, right in front of the user. Gravity Jack is the leading American custom software firm, specializing in this explosive new technology.

The AR experience allows users to scan a commemorative edition map of Normandy, using the D-Day app. Once the device recognizes the map, a 3D experience begins, walking the user through each phase of the attack — complete with air attacks, beach landings, paratroopers and explosive artillery — all made soberingly real with cinematic special effects and audio. The “D-Day: June 6, 1944” app uses Qualcomm® Vuforia™, a software platform that enables apps to see and connect digital experiences to physical products.

“We are humbled to be a part of such a great and honorable vision. It’s really a privilege,” says Terry Hoy, Gravity Jack’s Senior Vice President and Director of Sales. “Today’s generations aren’t as aware of the very real sacrifice, courage and valor these troops showed in the name of justice and our country. To be able to bring these stories to them, using such an immersive, realistic experience is a privilege for us. Being able to immortalize these stories is priceless.”

As a part of this initiative, 700,000 of the large maps, triggering the experience are to be distributed to schools, organizations and veterans by TGGF — as 250,000 individuals prepare to make a commemorative trip back to Normandy, under the support of the United States Government and Queen Elizabeth.

Users who are interested in experiencing D-Day for themselves, may download the app for free from Apple’s App Store, and use a smaller, digital version of the map.

Those who are interested in learning more about The Greatest Generation Foundation, it’s efforts and support the cause financially, can do so by visiting

About Gravity Jack:
Gravity Jack is an American custom software design and development company, founded in Liberty Lake, WA in 2009. Specializing in mobile apps, augmented reality and visual search, Gravity Jack creates completely custom software solutions for names like Coca-Cola, TaylorMade Golf, Boeing, Live Nation, The Greatest Generation Foundation and many more. Through the creation of augmented reality, Gravity Jack allows brands to merge the physical world and the virtual world through 3D virtual product displays, e-commerce, polling, gaming, analytics and more. Learn more, and start your project at

Qualcomm Vuforia is a product of Qualcomm Connected Experiences, Inc., a subsidiary of Qualcomm Technologies, Inc. Qualcomm and Vuforia are trademarks of Qualcomm Incorporated, registered in the United States and other countries. All Qualcomm Incorporated trademarks are used with permission.


  • The Future of Fashionable AR Glasses Starts with The Apple Vision Pro

    Apple Vision Pro: A Milestone in Fashion-Forward AR Wearables

    Discover the Apple Vision Pro – a game-changer propelling AR glasses towards sleeker horizons with style and innovation as core attributes. In our latest blog, we unravel how Apple’s foray into chic, wearable tech is setting unprecedented standards.

    • Delicate yet Durable Design: Apple’s lightweight frames mingle with minimalist aesthetics, aligning with modern style sensibilities.
    • Potent Technology Constrained: Smaller, more efficient batteries coupled with mighty computing power ensure seamless AR integration in a compact form.

    As industry frontrunners like Google and Meta race to rival the high bar set by Apple, Gravity Jack stands prepared to craft AR solutions that resonate with elegance and efficacy.

    Immerse yourself in our exploration of how the Apple Vision Pro is not just redefining the wearable tech landscape – it’s actively close-knitting technology with personal flair. Read on for insights into how your business’s future can align with this stylish and smart AR evolution.

    Learn more about integrating AR into your strategy with Gravity Jack.

  • The Revolutionary Impact of Virtual Reality in Tourism

    Step Beyond Boundaries: VR’s New Travel Dimension

    Embark on an exploration of how Virtual Reality (VR) is innovatively charting the course of the tourism industry. The VR landscape is bustling, poised to reach a staggering $62.1 billion market value by 2027, with travel experiences contributing a substantial slice to this tech pie. Pioneers like Google Earth VR, Ascape VR, and The Wild Within offer sweeping vistas and interactive treks, inviting users to tour globally from comfort zones.

    • Revolutionizing Exploration: VR transcends geographic limits, enabling virtual visits to the world’s marvels.
    • Tourism Titans: Leaders in tech exemplify VR’s vast potential to reshape how we uncover global wonders.
    • Gravity Jack: As adept navigators in VR and AR realms, we craft immersive voyages that enchant and inform.

    We stand at the cusp of a grand revolution, where virtual journeys ignite the spirit of travel. For an in-depth survey of VR’s trailblazing trajectory, dive into our full discourse on tech-fueled tourism!

  • Crafting Personalized Retail Expereinces With Augmented Reality

    Augmented Reality: Revolutionizing Retail Customization

    In the bustling realm of retail, Augmented Reality (AR) is ushering in an era where shopping becomes a personalized showcase. Imagine trying on clothes without stepping into a dressing room, or placing furniture in your living room with just a tap on your screen. With an anticipated market growth to USD 795.3 billion by 2025, it’s clear that consumers crave these cutting-edge experiences.

    • AR empowers consumers to customize products in real-time.
    • Big names like IKEA, Sephora, and Nike are pioneering this space.
    • Insightful data gleaned from AR interactions are redefining marketing strategies.

    At Gravity Jack, we’re not just observers but active innovators in AR development. We provide immersive solutions that resonate with consumers, paving the way for businesses to weave their narratives into the customer’s world. Dive into our blog to see how the tactile future of digital shopping is already at our fingertips.