Augmented Reality & How It’s Affecting the Retail Experience | Mobile Marketing

Gravity Jack In the Press

At this point, it’s beginning to become more and more clear that augmented reality is here to stay — and arguably the single biggest change to how we will experience content in the coming years — whether it’s entertainment, shopping, marketing, advertising or anything else you use your mobile phone for right now.

A great article by Chris Horton hit the net today and was featured by Yahoo! It provides some awesome insight into how several key technologies will continue revolutionizing commerce, e-commerce and the consumer retail experience. Read the excerpt regarding augmented reality here:

Augmented Reality: Creating an Enhanced Shopping Experience

Given its mobile-friendly interface, the next logical step for many brands to enhance the shopping experience is to leverage augmented reality technology. According to data from Juniper Research, 60 million users across smartphones, tablets and smart glasses will utilize Augmented Reality apps in 2014; this number is expected to more than triple to 200 million unique users by 2018.

Augmented reality blurs the lines between what is real and what is computer generated; it links the real and virtual worlds, using digital technology to enhance a person’s external surroundings. Augmented reality provides additional information so the user can view the world in a different manner. In this way, augmented reality should be understood as an externally focused digital interface.

Lending to this, nearly all augmented reality tools are apps for mobile devices such as smartphones, tablets or wearables. Augmented reality provides a digitally enhanced view (reality) of the world in which we live and interact on a daily basis. Doing so requires a filter or lens (i.e. a smartphone, tablet, or wearable) to properly distill, or view, this enhanced reality.

Google’s Glass and Innovega’s iOptik lens system are prime examples of wearable AR technology in action, while Amazon’s new iOS app offers a glimpse into the possibilities of augmented-reality shopping. The Amazon app allows shoppers to snap a photo of a product instead of scanning the barcode or typing the name of the item into a search bar. It then pulls up the product from the photo, allowing customers to purchase it instantly.

At its core, augmented reality is all about enhancing the user experience; as such, brands are starting to wake up to the utility of AR to enhance the consumer shopping experience.

Read the complete article, here.


  • The Future of Fashionable AR Glasses Starts with The Apple Vision Pro

    Apple Vision Pro: A Milestone in Fashion-Forward AR Wearables

    Discover the Apple Vision Pro – a game-changer propelling AR glasses towards sleeker horizons with style and innovation as core attributes. In our latest blog, we unravel how Apple’s foray into chic, wearable tech is setting unprecedented standards.

    • Delicate yet Durable Design: Apple’s lightweight frames mingle with minimalist aesthetics, aligning with modern style sensibilities.
    • Potent Technology Constrained: Smaller, more efficient batteries coupled with mighty computing power ensure seamless AR integration in a compact form.

    As industry frontrunners like Google and Meta race to rival the high bar set by Apple, Gravity Jack stands prepared to craft AR solutions that resonate with elegance and efficacy.

    Immerse yourself in our exploration of how the Apple Vision Pro is not just redefining the wearable tech landscape – it’s actively close-knitting technology with personal flair. Read on for insights into how your business’s future can align with this stylish and smart AR evolution.

    Learn more about integrating AR into your strategy with Gravity Jack.

  • The Revolutionary Impact of Virtual Reality in Tourism

    Step Beyond Boundaries: VR’s New Travel Dimension

    Embark on an exploration of how Virtual Reality (VR) is innovatively charting the course of the tourism industry. The VR landscape is bustling, poised to reach a staggering $62.1 billion market value by 2027, with travel experiences contributing a substantial slice to this tech pie. Pioneers like Google Earth VR, Ascape VR, and The Wild Within offer sweeping vistas and interactive treks, inviting users to tour globally from comfort zones.

    • Revolutionizing Exploration: VR transcends geographic limits, enabling virtual visits to the world’s marvels.
    • Tourism Titans: Leaders in tech exemplify VR’s vast potential to reshape how we uncover global wonders.
    • Gravity Jack: As adept navigators in VR and AR realms, we craft immersive voyages that enchant and inform.

    We stand at the cusp of a grand revolution, where virtual journeys ignite the spirit of travel. For an in-depth survey of VR’s trailblazing trajectory, dive into our full discourse on tech-fueled tourism!

  • Crafting Personalized Retail Expereinces With Augmented Reality

    Augmented Reality: Revolutionizing Retail Customization

    In the bustling realm of retail, Augmented Reality (AR) is ushering in an era where shopping becomes a personalized showcase. Imagine trying on clothes without stepping into a dressing room, or placing furniture in your living room with just a tap on your screen. With an anticipated market growth to USD 795.3 billion by 2025, it’s clear that consumers crave these cutting-edge experiences.

    • AR empowers consumers to customize products in real-time.
    • Big names like IKEA, Sephora, and Nike are pioneering this space.
    • Insightful data gleaned from AR interactions are redefining marketing strategies.

    At Gravity Jack, we’re not just observers but active innovators in AR development. We provide immersive solutions that resonate with consumers, paving the way for businesses to weave their narratives into the customer’s world. Dive into our blog to see how the tactile future of digital shopping is already at our fingertips.