Apple App Store Analytics | What is it and what does it give developers?

Gravity Jack In the Press

When it comes to app developers, for years, what happens in the App Store has more closely resembled mystery folklore than tangibly measurable data. As the tech and business worlds continue to learn, understand and manage all things ‘big data,’ it seems this revolution is about to get bigger! At its Worldwide Developer Conference (WWDC), Apple has announced the launch of an App Store analytics platform a move giving its iOS developers a major assist that has been a long time coming.

This new tool will equip its developers with crucial in-App Store statistics, including the ability to see how many people visited their app store page, the number of users that then bought the app, as well as show many of those people continued to use the application over time.

Prior to now, marketers and developers have often outsourced their need for information to a 3rd party. In response, Apple is rolling out the analytics dashboard through iTunes Connect on a first come first served basis. This likely means the updates to the program will, as has come to be expected from Apple, be slow and thorough.

Other main features of the analytics dashboard include:

  • Device tracking (iPhone, iPad, iPod, etc.)
  • Use, based on location
  • Earnings
  • Referrals
  • Ability to launch custom in-App Store marketing campaigns

In the beginning phases, it seems as though the dashboard is only tracking in-store launches. What this means is that for now, developers will still be referencing third party trackers such as Apsalar or Flurry. These parties allow developers to analyze activity within the app itself, giving them the ability to learn precisely how the users are navigating and using the application and its features.

That said, Apple’s new tool admittedly gives its customers an abundance of new information, allowing them to ultimately make more money through educated decisions, based on measurable analytics. This announcement came with much acclaim within the development community, which spoke volumes to how Apple was currently behind with app analytics. Though the release is coming at a deliberately slow pace, you can rest assured this won’t be where the road ends for Apple’s analytics. As big data junkies, ourselves, we can’t wait to see how it grows.

We’ll be sure to update this post, as we dive into the platform, to share what we’re learning!

RELATED ARTICLES

  • Crafting Personalized Retail Expereinces With Augmented Reality

    Augmented Reality: Revolutionizing Retail Customization

    In the bustling realm of retail, Augmented Reality (AR) is ushering in an era where shopping becomes a personalized showcase. Imagine trying on clothes without stepping into a dressing room, or placing furniture in your living room with just a tap on your screen. With an anticipated market growth to USD 795.3 billion by 2025, it’s clear that consumers crave these cutting-edge experiences.

    • AR empowers consumers to customize products in real-time.
    • Big names like IKEA, Sephora, and Nike are pioneering this space.
    • Insightful data gleaned from AR interactions are redefining marketing strategies.

    At Gravity Jack, we’re not just observers but active innovators in AR development. We provide immersive solutions that resonate with consumers, paving the way for businesses to weave their narratives into the customer’s world. Dive into our blog to see how the tactile future of digital shopping is already at our fingertips.

  • Augmented Reality: A Guide to Understanding Its Impact on Business, Products, and Branding

    Dive into the expanding universe of Augmented Reality (AR) with Gravity Jack’s latest insights on creating captivating AR applications. As the industry projects a staggering growth, hitting a market value of $3664.5 million by 2025, we’re here delivering the golden rules and innovative solutions for AR success.

    • User-Centered Design: Just like Snap Inc. and Niantic have aced user feedback, we craft AR experiences with your audience as our north star.

    • Technical Mastery: Conquer challenges like real-time tracking and cross-platform compatibility with our expertise inspired by ARCore and ARKit.

    • Next-Gen Immersion: Get excited about optimizing AR for the freshest platforms like the Apple Vision Pro and Oculus Quest 3; we’re all about that realistic occlusion and silky-smooth refresh rate.

    Stay ahead in the AR game with a partner who marries professional finesse with a playful edge. For a sneak peek at the future tailored by hands-on creativity, peruse our full article on AR Application Development Best Practices. Discover more and let the magic of AR enhance your digital landscape.

  • Navigating the Future: Augmented Reality in Navigation and Wayfinding

    Dive into the dynamic domain of AR in navigation and wayfinding with Gravity Jack, where we lead the integration of digital landscapes right into the fabric of your reality. Here’s a glimpse:
    – Enlightening statistics reveal a market on the rise, projecting vast expansions by 2026.
    – Discover how AR navigation tools like Google’s “Live View” transform pedestrian travel.
    Indoor spaces become vividly mapped playgrounds, reducing the dread of getting lost.
    – Watch location-based AR experiences convert everyday navigation into an adventure.
    – Across transportation, tourism, and urban planning, AR is sculpting a smarter world.

    Join us as we outline our vital contributions in this rapidly evolving sector, where experience meets innovation. Ready to unravel the impact of AR with a touch of charm? Jump into our professional yet playful exploration for a read that promises novelty at every turn! 🌐✨