TV TRUE FIT MOBILE APPLICATION
The Samsung TV True Fit mobile application is a leading example of how augmented reality can be leveraged for virtual product display. This mobile experience for iOS and Android displays a realistic and true to size AR model of what a brand new 75″ Samsung television would look like in a home or office before a purchase is even made!
If users discover that the 75″ is just a touch too big, the app lets them see if perhaps a 65″ or 55″ TV is a better fit for their desired location — making it the ultimate try before you buy experience. Even better? Once users find the perfect television size the Samsung TV True Fit application helps users identify surrounding retailers that have their desired model in stock.
Put away the tape measure, stop surfing the internet, and let the Samsung TV True Fit mobile application help you find the ideal TV for your space!
Client
TV True Fit
Platforms
iOS & Android
SERVICES
Augmented Reality
Place digital experiences within a real-world environment
Mobile App
Deliver dynamic content to customers in new and exciting ways
Custom Software
Code development specific to the project’s needs
Localization
Provide specific information based on the user’s location
3D Development
Realistic 3D artwork that can be viewed from any angle
Digital Production
A dedicated project manager that brings consistent quality and visibility to the project
PROJECT DEVELOPMENT
To create the Samsung TV True Fit app, Gravity Jack’s 3D team immediately went to work replicating realistic versions of three different TV sizes (75″, 65″, and 55″). Those models were then incorporated into the development of the app which supports Apple’s ARKit and Android’s ARcore technology to enhance the AR experience’s spacial awareness and object detection. The addition of these technologies helps provide perspective on the true to size models regardless of where a user is standing in a room. With the development underway, our design team conceptualized a very detailed UI/UX for the app that best compliment the app’s tutorial.
THE GRAVITY JACK PROCESS
USER STORIES
Puts us in the shoes of a potential user to make informed decisions about the functionality and flow of the project.
WIREFRAMES
The blueprints of a project that put the design and development teams on the same page prior the development
UI DESIGN
Integrating branding, style guides, and more to give the project cohesive look and feel
DEVELOPMENT
Development begins with the architecture of the project with integration tests to help verify that all software is written based on the project requirements
QUALITY ASSURANCE
A test plan is created where the project is tested at each development milestone and again multiple times upon competition to ensure a seamless experience
LAUNCH
Working alongside the client, a process is established to launch the project based on the intended audience. The code is then packaged up and provided to the client!
USER STORIES
For this project, Gravity Jack formulated a specific gameplan on how to create a mobile application that helps consumers try a variety of different Samsung TV sizes in a variety of locations throughout their home or office.
Design
Enhancing the user’s overall experience through thoughtful digital designs.
WIREFRAMES
SAMSUNG’s wireframes included a toggle switch is provided within the AR experience that allows users to view the three different TV sizes in succession so they can find which one best fits their space.
Wireframing
The blueprints of a project that put the design and development teams on the same page prior the development.
APP TUTORIAL
As the development of the project progressed, we created progress updates in the form of the video of the client. Check-out this one that showcases the app’s features and user flow!
Video
Showcase the project’s progress to fellow stakeholders.
LANDSCAPE MOBILE DESIGNS
Gravity Jack designed a landscape mobile environment to ensure users could get a complete view of the television within the desired space. This feature leverages the mobile devices gyroscope to determine the phone’s orientation (landscape or portrait).
Mobile
Deliver dynamic content to customers in new and exciting ways.
FINAL DELIVERY
Through the development of the TV True Fit mobile application, Gravity Jack was able to help the team at SAMSUNG unleash the power of Augmented Reality for a variety of their products.
The Goal
SAMSUNG wanted to give customers a preview of how their different TV sizes would fit in their home with the ability to provide them with the location of the nearest store with that size and model in stock.
Gravity Jack’s Solution
Create a custom application that features augmented reality that can accurately place realistic 3D models of SAMSUNG TVs on any wall within a user’s home. Additionally, integrate localization functionality so that users can locate the store carrying their desired model — creating the ultimate try-before-you-buy experience.
The Result
With the help of Gravity Jack, SAMSUNG was able to provide customers with an online shopping experience that leaves nothing to the imagination. Users were able to get a real perspective of what a TV would look like in their home prior to purchase and then locate the nearest store with the selected TV in stock.
