Gravity Jack was approached by Ford Motor Company’s agency of record to create a mobile experience for consumers living in Asia to view the all-new MKX luxury SUV in a completely new and engaging way. To do this, Gravity Jack developed a mobile application featuring an augmented reality experience where users scanned a custom MKX-themed AR marker. Once scanned, a life-sized version of the SUV appeared before their very eyes! With a new MKX parked in their driveway, app users are encouraged to snap photos alongside the SUV and share it on social media — making friends and family wonder when they got a new vehicle.
Wanting to showcase all that the MKX has to offer, the app also allows users to explore the interior of the vehicle. To make this happen, Gravity Jack customized a high definition, 360º, 3D photosphere of the MKX interior. Creating this photosphere gave users a first-person point of view of what it would be like to sit in the driver’s seat of the MKX. As users move their phone, the app would intuitively follow the movements as if they were sitting in the vehicle. This allowed users to explore the leather seats, sun roof, driver controls, and more! In addition to exploring the MKX and all of its features, users could request a test drive directly from the app. With the delivery of the Lincoln MKX App, the Ford Motor Company had a dynamic marketing tool that allowed their customers to learn about and explore all of the new features of the SUV in a futuristic way.
- Ford Motor Company
- iOS App Development
- Android App Development
Place digital experience within a real-world environment
Deliver dynamic content to customers in new and exciting ways
Realistic 3D artwork that can be viewed from any angle
Immersive scene that can viewed from any angle
Ability to scan and recognize any real-world object
Provide specific information based on the user’s location
For this project, Gravity Jack worked closely with the client to develop a series of custom experiences that showcase the MKX vehicle. The first was a marker-based AR experience where users scanned a marker that could be printed at home from within the app. When scanned a life-size, realistic model of the MKX which was developed by the Gravity Jack 3D team appeared within the user’s environment. Within the AR space users could lock the model in place and explore the exterior of the MKX from all angles. Additionally, the app’s development included the ability to capture a screenshot of the vehicle and share the photos via text, social media, and more. Including this feature encouraged users to pose alongside the vehicle — giving the impression that they are right next to an actual MKX.
The second experience for the app allowed users to explore the interior of the vehicle. To give users a unique perspective of the MKX’s interior features, Gravity Jack recreated the entire interior in 3D. From there, they stitched all of the 3D scenes together into an immersive 360º photosphere where users can move their phone in any direction to explore all of the details large and small of the vehicle. This experience was a first-person view of sitting in the driver’s seat of the SUV and featured AR technology so that anywhere in the vehicle there were windows the user saw their current surroundings.
The primary focus for this app was customers living in Asia. To accommodate this request, Gravity Jack developed the app natively for Mandarin. From there, they then translated the app’s language back to English so that the app could also be released in the United States.
LANDSCAPE MOBILE DESIGNS
To ensure that users could fit the life-size MKX on their device’s screen, Gravity Jack designed and developed the ability to view AR content in landscape mode.
Complimentary mobile designs that are compatible with numerous mobile devices and browsers
Ford Motor Company was equipped with a dynamic marketing tool featuring augmented reality that allowed their customers to learn about and explore all of the new features of the SUV in a futuristic way.
Bring attention to the release of the new MKX SUV by providing an experience that entertains customers while also educating them about the vehicle’s features.
Gravity Jack’s Solution
Place an actual MKX in their driveway! Pairing augmented reality technology with highly realistic 3D models will give users incredible insight into MKX’s exterior and interior features.
A creative marketing tool in the form of an iOS and Android mobile app which not only felt like owning an MKX, but encouraged customers to sign up for a test drive.