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With the L.O.L. Surprise! Dolls being one of the most popular toys in the world, the team at MGA Entertainment wanted to create a project that focused on the four newest additions to the L.O.L. Surprise! Doll collection — the Remix dolls. The result was the L.O.L. Surprise! Remix web page that provides its visitors with a music-themed collection of activities for a one-of-a-kid debut that features the four new dolls whose personality and style are based on the country, hip-hop, R&B, and pop music genres. From themed dance tutorial videos to a variety of interactive gaming options, the L.O.L. Surprise! Remix web page provides an online gathering place for parents and kids alike to explore and learn about the newest release of their favorite toy!


MGA Entertainment

  • HTML5
  • Javascript
  • Tailwind CSS


Web Development

Custom code development specific to the project’s needs.

Mobile Design

Complimentary mobile designs that are compatible with numerous mobile devices and browsers

Game Development

End-to-end gaming solutions that follow the latest trends and best practices.

Motion Graphics

Text and character animations that come to life within the project.

User Experience Design

Enhancing the user’s overall experience through thoughtful digital designs.

Digital Production

A dedicated project manager that brings consistent quality and visibility to the project.


Following the L.O.L. Surprise! Doll branding guidelines, Gravity Jack quickly got to work, designing and developing a music-themed web page inspired by the music genres the new Remix Dolls were modeled after. With the branding and gaming assets provided by MGA Entertainment, the Gravity Jack development team established a robust framework for the site leveraging the Nuxt.js and Vue.js development platforms.



Puts us in the shoes of a potential user to make informed decisions about the functionality and flow of the project.


The blueprints of a project that put the design and development teams on the same page prior the development


Integrating branding, style guides, and more to give the project cohesive look and feel


Development begins with the architecture of the project with integration tests to help verify that all software is written based on the project requirements


A test plan is created where the project is tested at each development milestone and again multiple times upon competition to ensure a seamless experience


Working alongside the client, a process is established to launch the project based on the intended audience. The code is then packaged up and provided to the client!


Knowing Gravity Jack’s history of developing digital experiences for brands, MGA Entertainment contacted us seeking our expertise in creating a dynamic web page that will boost the MGA marketing efforts in the release of their expanding L.O.L. Surprise! Doll Collection. The objective was to create an interactive gathering place for the growing L.O.L. Surprise! Doll fan base to explore, engage, and meet the new characters, each with their own musical genre.

Wanting to offer page visitors a variety of gaming experiences, Gravity Jack worked closely with the client to ideate and develop the following concepts within the web page:

  • A remixed gaming experience of the Hidden Objects game that features 4 different music-themed scenes
    • Users play in a race against time to hunt and find the hidden L.O.L. Surprise! Balls.
    • When users locate and select the L.O.L. Surprise! Balls, they were met with a surprise confetti explosion animation!
    • Upon finding all of the L.O.L. Surprise! Balls, users can see how quickly they were able to successfully complete the game.
    • The gaming experience allows users to compare all of their previous times so that they can try again to be even faster!
  • Dance tutorial videos that encourage users to follow along at home
  • Additional games, decorations, and accessories that could  be downloaded and printed at home to enjoy while offline

Combining all of these experiences into one seamless web page provided the MGA Entertainment team with a marketing tool where they could encourage the L.O.L. Surprise! Doll fans to visit in order to learn about their new Remix Dolls.


With such a large emphasis on gaming, Gravity Jack developed a series of custom motion graphics for each of the experiences within the L.O.L. Surprise! Doll Remix web page.


Dynamic text and character movements that engage and entertain users.


Providing the users the space to enjoy the videos, games, and downloadable content was a point of emphasis for the client. To provide this, Gravity Jack provided a layout that created a seamless experience on desktops and PCs.

User Experience Design

Enhancing the user’s overall experience through thoughtful digital designs.


Gravity Jack worked closely with the team at MGA Entertainment to develop a custom web page that was unique to the L.O.L. Surprise! Remix Dolls. From themed dance tutorial videos to a variety of interactive gaming options, the L.O.L. Surprise! Remix web page provides an entertaining experience that lets children and parents get to know the newest dolls within the L.O.L. Surprise! lineup.

The Goal

MGA Entertainment wanted to provide an exclusive experience that showcases the launch of their new L.O.L. Surprise! Doll Remix brand. Since each doll has their own style and personality, the team at MGA entertainment wanted a way for fans to learn about the new dolls in an engaging way.

Gravity Jack’s Solution

Create a dedicated web page that MGA Entertainment could easily send L.O.L. Surprise! Doll fans to so that they can get an exclusive look at the new Remix dolls. Once there, the fans can engage with the new dolls through videos, games, and more to lear all about the new product line.

The Result

Gravity Jack was able to launch a dynamic web page that stayed true to the L.O.L. Surprise! Doll brand, but was unique in the fact that it was dedicated to the new Remix doll collection.