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Wanting to bring a new level of fun and engagement to the casual dining experience, KraftHeinz partnered with Gravity Jack to create the Interactive Placemat experience. The dynamic mobile application for iOS and Android devices uses augmented reality technology to unlock a 3D world of games and characters by scanning a series of custom printed placemats distributed within KraftHeinz partner restaurants.
Within the Interactive Placemat world, users explore a 3D map where each stop brings a new gaming opportunity that includes games based on age-old classics with a Kraft-Heinz-themed twist such as Space Invaders and pop a shot. By leveraging augmented reality, these games took place on the tabletop right within the restaurant! The development of the Interactive Placemat mobile app, Gravity Jack, provided KraftHeinz and their partner restaurants a futuristic spin on traditional placemats that are fun for the whole family.



  • iOS App Development
  • Android App Development


Augmented Reality

Place digital experiences within a real-world environment

Mobile App

Deliver dynamic content to customers in new and exciting ways

3D Development

Realistic 3D artwork that can be viewed from any angle

Custom Animations

Movements and actions that bring 3D artwork to life

Game Development

End-to-end gaming solutions that follow the latest trends and best practices

Object Detection

Ability to scan and recognize any real-world object


Gravity Jack collaborated with the client to ensure that the designs were true to the KraftHeinz brand, engaging, and worked well for augmented reality recognition. The end result was a one of a kind placemat experience that allowed users to play games and more on top of the dining table!



Puts us in the shoes of a potential user to make informed decisions about the functionality and flow of the project.


The blueprints of a project that put the design and development teams on the same page prior the development

UI/UX Design

Integrating branding, style guides, and more to give the project cohesive look and feel


Development begins with the architecture of the project with integration tests help verify that all software is written based on the project requirements


A test plan is created where the project is tested at each development milestone and again multiple times upon competition to ensure a seamless experience


Working alongside the client, a process is established to launch the project based on the intended audience. The code is then packaged up and provided to the client!


Gravity Jack began the project by designing a set of print placemats that featured traditional games and customized characters alongside KraftHeinz branding. Designed into the placemat is text that encourages users to download the Interactive Placemat mobile application from the Apple App Store or Google Play. The next step was developing custom computer vision technology so that any device with the application downloaded can recognize the placemat by scanning it with a mobile device’s camera.

Once the app is downloaded, users quickly discover that this is nothing like the traditional placemat they’ve become accustomed to over the years. Scanning a placemat unlocked an augmented reality-based 3D gaming world where each stop on the map provided a new gaming opportunity. Each game was developed by Gravity Jack and featured a KraftHeinz theme that included the ability to color digital 3D characters, fling vegetables into boiling pots of water, and more! Be sure to watch the video below to see how Gravity Jack was able to seamlessly bring augmented reality into the casual dining experience!


All gaming aspects of this project required Gravity Jack to custom develop a series of KraftHeinz themed 3D models that could be displayed in AR.

3D Development

Realistic 3D artwork that can be viewed from any angle


Gravity Jack began the design process by customizing a series of printed placemats that included traditional placemat games alongside characters. These placemats were then distributed within KraftHeinz partner restaurants.

Object Detection

Users scanned the placemats to activate the AR content


To optimize the overall gaming experience Gravity Jack integrated the ability for users to enjoy the experience in landscape mode.

User Experience Design

Enhancing the user’s overall experience through thoughtful digital designs


In collaboration with Gravity Jack, KraftHeinz brought a digital application that was completely unique to the dining experience. The KraftHeinz mobile application brought traditional placemats to life through augmented reality.

The Goal

Instead of handing families dining out a box of crayons and a typical placemat that can be drawn on, KraftHeinz wanted to engage customers through technology.

Gravity Jack’s Solution

Design a set of print placemats that can bring traditional games and customized characters to life when scanned with a mobile divide.

The Result

A dynamic mobile application for iOS and Android devices uses augmented reality technology to unlock a 3D world of games and characters by scanning a series of custom printed placemats distributed within KraftHeinz partner restaurants.


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