DELL INTEL EMC
Known as the intersection of innovation and community, the Dell EMC World in Las Vegas is a conference that showcases the latest trends in the technology sector. As attendees entered the conference space, they were met by twenty-four towering LED structures, arching 20 feet overhead. In the center, a 6-foot model of a city was shown, with projection-mapped content on each side.
To take the LED structures to the next level, Gravity Jack was asked to develop an Augmented Reality experience with the theme of “Experience Future-Ready.” Attendees were then able to take a tablet around the structure and scan markers that would prompt exclusive AR content on how their personal and business lives are already being ‘future-proofed.’ The AR experience covered topics such as wearables, IoT, health and fitness, and several other topics that the development of futuristic software will impact. The overall experience took the already forward-thinking EMC Conference to the next level by providing its visitors with a custom AR experience.
Android App Development
Place digital experiences within a real-world environment
Custom software Android and Google products
Code development specific to the project’s needs
Realistic 3D artwork that can be viewed from any angle
Ability to scan and recognize any real-world object
Travel based on the project’s needs to capture any necessary data
THE GRAVITY JACK PROCESS
With the event taking place in Las Vegas, Gravity Jack developed the app’s ability to recognize objects in the office and then traveled on-site to test the experience and engage with the event’s attendees.
WIREFRAMES FLOW CHART
Once the app’s overall functionality is established, it’s time to start mapping out how all of the features tie into one another. The wireframes establish the journey of every single action (such as tapping a button) that the entire app has to offer.
The blueprints of a project that put the design and development teams on the same page prior the development
CUSTOM DESIGN AND CONTENT
Gravity Jack developed a private app for Android devices that unlocked exclusive content to those attending the EMC World in Las Vegas.
UI/UX development for mobile devices with larger screen sizes
Truly making Dell’s EMC Conference “Future Ready” Gravity Jack was able to deliver an augmented reality experience that engaged users the moment they entered the event. Users were able to walk around the large LED structures found at the and unlock tons of content with a simple scan of a tablet.
Keeping the theme “Future Ready” Dell wanted to create a tradeshow experience that caught EMC attendee’s attention from the moment they walked into the event.
Gravity Jack’s Solution
Develop a mobile application that incorporates augmented reality technology alongside the giant LED structure that is the centerpiece of the conference.
An exclusive AR app educating attendees about how their lives are being ‘future-proofed through wearables, IoT, health and fitness, and several other advancements in software development.