S.I.N. FAN CLUB AR EXPERIENCE
In a partnership with Live Nation, the Maroon 5 S.I.N. mobile app for iOS devices allows users to scan images from the band’s entire library of album art and select images, posters and more. When they do, fans instantly unlock and stream music videos, Maroon 5 audio and other behind- the-scenes content. By integrating augmented reality, the multimedia content appears seamlessly, and hovers in the real world space surrounding the user. When the app was live in Apple’s App Store it was continually fueled with fresh content, through frequent updates, directly from the band and management — drawing fans even closer to their favorite band.
Client
Live Nation
Platforms
iOS App Development
SERVICES
Augmented Reality
Place digital experiences within a real-world environment
Mobile App
Deliver dynamic content to customers in new and exciting ways
Custom Software
Code development specific to the project’s needs
Backend Framework
Enables the client to easily update details within the app
Motion Graphics
Text and character animations that come to life within the project
Object Detection
Ability to scan and recognize any real-world object
THE GRAVITY JACK PROCESS
At Gravity Jack, we seek to provide each project with tools that they’ve never experienced before. Working closely with Maroon 5 and Live Nation, Gravity Jack developed a custom experience that brought the band closer to their fans.
Timeline Stages
USER STORIES
Puts us in the shoes of a potential user to make informed decisions about the functionality and flow of the project.
WIREFRAMES
The blueprints of a project that put the design and development teams on the same page prior the development
UI DESIGN
Integrating branding, style guides, and more to give the project cohesive look and feel
DEVELOPMENT
Development begins with the architecture of the project with integration tests to help verify that all software is written based on the project requirements
QUALITY ASSURANCE
A test plan is created where the project is tested at each development milestone and again multiple times upon competition to ensure a seamless experience
LAUNCH
Working alongside the client, a process is established to launch the project based on the intended audience. The code is then packaged up and provided to the client!
Mobile Designs
Working alongside one of the hottest bands in the world, Gravity Jack ensured that the app’s designs and functionality were a direct representation of Maroon 5. We were able to deliver a mobile app that unlocked loads of content using augmented reality — a fairly new technology when the app was released.
Mobile
Complimentary mobile designs that are compatible with numerous mobile devices and operating systems.
FINAL DELIVERY
Gravity Jack assisted Live Nation by developing a mobile application dedicated to the Maroon 5 fan club that allows them to for iOS devices that unlock and stream music videos, Maroon 5 audio and other behind- the-scenes content within an augmented reality environment.
The Goal
Create an experience that can keep Maroon 5’s S.I.N. fan club up to date with any new content the band may want to drop.
Gravity Jack’s Solution
Develop a mobile application dedicated to Maroon 5 that makes it easy to not only update content for the fans on a regular basis, but delivers the content dynamically in augmented reality.
The Result
A custom marketing campaign for Live Nation to bring fans closer to the band by allowing them to unlock and stream music videos, Maroon 5 audio and other behind- the-scenes content that they can’t get anywhere else.
