Bark Box – Recent Width
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BARKBOX: ADVENT
CALENDAR DIGITAL
EXPERIENCE
Looking to drive sales and increase customer engagement, BarkBox, a subscription box for pups, recruited Gravity Jack to develop a custom digital experience to accompany their 2024 Costco Advent Calendar and holiday campaign. Together, the BarkBox and Gravity Jack team created an exciting and festive experience for customers to enjoy – limited time holiday post cards focused on our furry friends! Each Costco Advent Calendar included a QR code key that allowed users to unlock exclusive filters after entering their email and pup’s name.
Users could take unique “howliday” photos of their pups with the filters and share with friends and family on social media using the hashtag #Barkadventcalendar. The Bark Advent Calendar WebAR experience created a fun and compelling holiday experience for users to facilitate email capture, increase brand awareness, and strengthen social media engagement – all without requiring an app!
Looking to drive sales and increase customer engagement, BarkBox, a subscription box for pups, recruited Gravity Jack to develop a custom digital experience to accompany their 2024 Costco Advent Calendar and holiday campaign. Together, the BarkBox and Gravity Jack team created an exciting and festive experience for customers to enjoy – limited time holiday post cards focused on our furry friends! Each Costco Advent Calendar included a QR code key that allowed users to unlock exclusive filters after entering their email and pup’s name.Users could take unique “howliday” photos of their pups with the filters and share with friends and family on social media using the hashtag #Barkadventcalendar. The Bark Advent Calendar WebAR experience created a fun and compelling holiday experience for users to facilitate email capture, increase brand awareness, and strengthen social media engagement – all without requiring an app!
Client
BARK
Platforms
Web Application
Client
BARK
Platforms
Web Application
SERVICES
Mobile Design
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Development
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Project Management
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THE PROJECT PROCESS
To bring BarkBox’s vision and designs to life, Gravity Jack developed custom filters to create a paw-sitively adorable holiday experience! Once the 2024 Bark Advent Calendar had been purchased, users simply had to scan the QR code featured on the box and input their email to access 5 exclusive filters. After selecting their favorite filter, users could upload their cutest pet pics and watch as our tech seamlessly auto-removed the background and transformed their photo into a festive scene!
THE PROJECT PROCESS
To bring BarkBox’s vision and designs to life, Gravity Jack developed custom filters to create a paw-sitively adorable holiday experience! Once the 2024 Bark Advent Calendar had been purchased, users simply had to scan the QR code featured on the box and input their email to access 5 exclusive filters. After selecting their favorite filter, users could upload their cutest pet pics and watch as our tech seamlessly auto-removed the background and transformed their photo into a festive scene!
TIMELINE STAGES
USER STORIES
A process of identifying and organizing content.
WIREFRAMES
Planning the rough layout and structure of the site’s pages.
UI DESIGN
Applying the styles to the wireframes to achieve the final design.
DEVELOPMENT
Building the website with modern coding techniques.
QUALITY ASSURANCE
Identifying and fixing any bugs in the code on multiple devices and screen sizes
LAUNCH
Setting up your site on a hosting service or packaging up the code and handing it over to you!
USER STORIES
A process of identifying and organizing content.
WIREFRAMES
Planning the rough layout and structure of the site’s pages.
UI DESIGN
Applying the styles to the wireframes to achieve the final design.
DEVELOPMENT
Building the website with modern coding techniques.
QUALITY ASSURANCE
Identifying and fixing any bugs in the code on multiple devices and screen sizes
LAUNCH
Setting up your site on a hosting service or packaging up the code and handing it over to you!
USER STORIES
A process of identifying and organizing content.
WIREFRAMES
Planning the rough layout and structure of the site’s pages.
UI DESIGN
Applying the styles to the wireframes to achieve the final design.
DEVELOPMENT
Building the website with modern coding techniques.
QUALITY ASSURANCE
Identifying and fixing any bugs in the code on multiple devices and screen sizes
LAUNCH
Setting up your site on a hosting service or packaging up the code and handing it over to you!
THE GRAVITY JACK APPROACH
BarkBox needed an engaging holiday experience to enhance their customer experience and extend their reach. Gravity Jack’s solution was to develop a one-of-a-kind digital experience to help BarkBox customers enjoy the most wonderful time of the year with their cherished pups.
The intuitive user journey makes the experience accessible and enjoyable to anyone who purchased BarkBox’s 2024 Costco Advent Calendar. After unlocking the filters, users simply select the post card/filter they like, upload their favorite pic of their pooch, and watch as the experience seamlessly removes the photo background and imports their pup into a holiday post card!
Once their post card is complete, users can share their postcards with friends, family, and social media, leading to increased brand awareness and user generated content for BarkBox!
USER STORIES FLOWCHART
Gravity Jack wanted to make accessing BarkBox’s exclusive content as easy as “1-2-3”. Users simply scan the QR code on their Bark Advent Calendar, enter their email and pup’s name, and enjoy 5 holly jolly filters! No app necessary!
FINAL APP DESIGNS
Starting with the smallest screen sizes and working up to modern devices, we created a responsive web application that would allow anyone to create holiday cards for their best furry friend!
FINAL APP DESIGNS
Starting with the smallest screen sizes and working up to modern devices, we created a responsive web application that would allow anyone to create holiday cards for their best furry friend!
SEE IT IN ACTION!
Gravity Jack developed a custom digital experience for BarkBox, complete with 5 holiday filters for customers who purchased their 2024 Bark Advent Calendar. The experience allows users to upload photos of their pets and create festive scenes to share with family and friends without requiring any kind of app download.
CHECK IT OUT
The Goal
BarkBox’s mission was to create a compelling experience to accompany their 2024 Costco Advent Calendar that would enhance customer experience and extend their company’s reach through email captivation and social media engagement. The goal was to design an experience that was memorable and valuable without needing an app.
Gravity Jack’s Solution
Gravity Jack developed a unique holiday experience featuring 5 seasonal filters for users to create one-of-a-kind canine Christmas cards. After purchasing a 2024 Bark Advent Calendar from Costco, users can scan the QR code on the box that leads to a landing page. Once they enter their email, name, and dog’s name, they have full access to generate and share exclusive pictures with festive scenes.
The Result
Gravity Jack developed a unique holiday experience featuring 5 seasonal filters for users to create one-of-a-kind canine Christmas cards. After purchasing a 2024 Bark Advent Calendar from Costco, users can scan the QR code on the box that leads to a landing page. Once they enter their email, name, and dog’s name, they have full access to generate and share exclusive pictures with festive scenes.
FINAL APP DESIGNS
Starting with the smallest screen sizes and working up to modern devices, we created a responsive web application that would allow anyone to create holiday cards for their best furry friend!
SEE IT IN ACTION!
Gravity Jack developed a custom digital experience for BarkBox, complete with 5 holiday filters for customers who purchased their 2024 Bark Advent Calendar. The experience allows users to upload photos of their pets and create festive scenes to share with family and friends without requiring any kind of app download.
The Goal
BarkBox’s mission was to create a compelling experience to accompany their 2024 Costco Advent Calendar that would enhance customer experience and extend their company’s reach through email captivation and social media engagement. The goal was to design an experience that was memorable and valuable without needing an app.
Gravity Jack’s Solution
Gravity Jack developed a unique holiday experience featuring 5 seasonal filters for users to create one-of-a-kind canine Christmas cards. After purchasing a 2024 Bark Advent Calendar from Costco, users can scan the QR code on the box that leads to a landing page. Once they enter their email, name, and dog’s name, they have full access to generate and share exclusive pictures with festive scenes.
The Result
Gravity Jack developed a unique holiday experience featuring 5 seasonal filters for users to create one-of-a-kind canine Christmas cards. After purchasing a 2024 Bark Advent Calendar from Costco, users can scan the QR code on the box that leads to a landing page. Once they enter their email, name, and dog’s name, they have full access to generate and share exclusive pictures with festive scenes.
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